A selection of recent work by designer Natalie Hopson.

She does

website design.art direction.digital design.ui design.brand identities.design systems.packaging.perseverance.ux design.editorial design.print design.concepting.signage.patience.quality assurance.animation design.print production.

Working with irreverent yet luxurious furniture designers Marrimor, we launched their debut website to showcase their non-conformist creations—complete with minimal typography and playful hover effects. All photography featured on the site was concepted and art directed by myself, with a particular effort to juxtapose the elegant and the bold.

Team

  • Website Design: Natalie Hopson
  • Art Direction: Natalie Hopson
  • Brand Direction: Judy Zheng
  • Development: Dan Villanueva
  • UX Strategy: Jeff Greenberg
  • Accounts: Natalie McNeill
  • Wordmark: Ryan Gravito
  • Product Photography: Lucas Finlay
  • Editorial Photography: Carl Ostberg
  • Launched: 2020
  • Clients: Lauren and Tanya at Marrimor

My Role

  • Art Direction
  • Website Design
  • Design Systems
  • User Interface Design
  • Quality Assurance
  • Content Management

Misc

  • Visit site: marrimor.com

Marrimor

Art Direction, Website Design

The large scale, corporate architecture studio Revery wanted a bespoke, unconventional website to showcase their work. True to their name, Revery encouraged us to create a fanciful, dual-scrolling cascade of imagery for their portfolio, complete with dream-like transitions, airy layout and minimal typography.

Team

  • Website Design: Natalie Hopson
  • Development: Dan Villanueva
  • UX Strategy: Jeff Greenberg
  • Accounts: Kathryn Ryan
  • Direction: Burnkit
  • Launched: 2020
  • Clients: Kim, Mark and Venelin at Revery Architecture

My Role

  • Website Design
  • Design Systems
  • User Interface Design
  • Quality Assurance
  • Content Management

Misc

  • Visit site: reveryarchitecture.com

Revery Architecture

Website Design

Branding and packaging for Fernie Alpine Springs—a kombucha company situated at the edge of the Canadian Rockies. A bold, energetic, vertical logo was created to represent alpine ascension, bubbles of fermentation and a general celebratory feeling. This was then paired with vibrant, abstract, mountainous gradient backgrounds that hint of the refreshing, flavourful beverage inside.

Team

  • Design: Natalie Hopson
  • Accounts: Natalie McNeill
  • Direction: Burnkit
  • Launched: 2020
  • Clients: Ami and Simon at Fernie Alpine Springs

My Role

  • Brand Identity Design
  • Packaging Design
  • Print Production

Misc

  • Photograph credit: Leonne van de Burgwal

Fernie Alpine Springs

Brand Identity, Packaging

Longview Communications is Canada’s leading independent corporate communications and public affairs firm. Inspired by their direct advice and sound counsel, we created a website with a clear, confident yet calming feel. Airy spacing paired with modern, bold typography integrates with dramatic environmental imagery, exemplifying Longview’s farsighted approach. The sky blue and cool grey gradient brings a fresh and flowing feel to the site, bringing a convicting reassurance to the intended audience.

Team

  • Website Design: Natalie Hopson
  • Development: Dan Villanueva
  • UX Strategy: Jeff Greenberg
  • Accounts: Kathryn Ryan
  • Brand Direction: Burnkit
  • Launched: 2019
  • Clients: Anson and Josh at Longview

My Role

  • Website Design
  • Art Direction
  • User Interface Design
  • Quality Assurance

Misc

  • Visit site: longviewcomms.ca

Longview Communications

Website Design

Leading furniture design company Bensen are well known for their elevated approach to modern furniture. We created a website which utilises smooth interactions and subtle details, showcasing their beautiful product imagery.

Team

  • Designer: Natalie Hopson
  • Art Direction: Jeremy Crowle
  • Developer: Dan Villanueva
  • UX Strategy: Jeff Greenberg
  • Studio: Burnkit
  • Launched: 2019
  • Clients: Matt and Nils at Bensen

My Role

  • Website Design
  • Design Systems
  • User Interface Design
  • Quality Assurance

Misc

  • Visit site: bensen.com
  • Featured: Awwwards Site of the Day
  • Featured: siteinspire.com

Bensen

Website Design

Various types of work completed over recent years.

Order of appearance

  • Arc'teryx Academy: Logo Design
  • Ballet BC: Website Design, Retouching
  • Livingspace Interiors: Website Design, Art Direction
  • Shed Restaurant: Brand Production
  • XUMI: Website Design, Animation Design

Miscellaneous

Archive of Work
Copryright © 2021 Natalie Hopson
Site brought to life by Dan Villanueva